Dr. Rollman is the UPMC Endowed Chair in General Internal Medicine, and Professor of Medicine, Psychiatry, Biomedical Informatics, and Clinical and Translational Science at University of Pittsburgh School of Medicine. Dr. Rollman completed his Medical school from Jefferson Medical College and Residency from the University of Maryland and a Fellowship in GIM from Johns Hopkins University. Dr. Rollman launched and directs the Center for Behavioral Health, Media and Technology at UPMC which provides an academic home for investigators and faculty pursuing efforts at the intersection of clinical medicine, health services research, and computer science. He in fact pioneered the use of electronic medical record system alerts to identify patients for enrollment into clinical trials at the time of the physician encounter, and has published over 100 scientific papers, including first-authored papers in the New England Journal of Medicine and the Journal of the American Medical Association, and has multiple U.S. patents.